Funnels, and the paths people take to buying
Stickybeak's Conversions panel answers three questions: where people drop out on the way to a sale, which pages buyers read before they buy, and what buyers do that everyone else doesn't.
Funnels
A funnel is a few steps in order: pages, like /pricing, or events, like initiate_checkout and purchase. Stickybeak shows how many visitors reached each step, the drop between steps and the conversion rate from the first step to the last.
- Steps from pages or goals, in order
- Visitors at each step and the drop between them
- The typical time between steps
- Filters apply, so one channel or country can have its own funnel
Paths to purchase
Pick sales or any goal and Paths draws the routes people took to it: from the page they landed on, through the next page, to a sale or leaving. Under the flow, the most common paths are listed with how many people went that way and how many bought.
- How long it typically takes to convert from the first visit
- How many visits it typically takes
- Paths as a flow, entry page to sale
- Each path's buy rate
What buyers have in common
In common compares visitors who did something (viewed a page, clicked a link, read four to six pages) with those who didn't, and shows the buy rate for each. It shows what goes with buying, not what causes it, which is still the quickest way to find the page or link worth putting in front of more people.
Goals, counted backwards
A goal can be a page or an event. When you add one, Stickybeak checks it against the visits it already has, so a goal added today shows the last 30 days straight away. Clicks on email, phone and outbound links are recorded without any code, ready to become goals.
Questions
Do I need to tag every step?
No. Page steps need nothing. Event steps use the goals your site already sends, or a data-goal attribute on a button.
How far back do funnels go?
Funnels read the raw visits Stickybeak keeps for 32 days. For 90 days and longer, they use the last 30 days.
Do paths work across visits?
Yes with the standard script: time and visits to convert count from someone's first visit. With the cookieless script, only same-day visits are joined up.
Read more
- Custom goals
Goals from pages, events and buttons.
- Conversion funnel stages
The stages of a funnel, with a worked example and where people drop off.
- Conversion rate calculator
Work out a conversion rate and what a lift is worth.
- Revenue attribution
Which channels and pages the money comes from.