Goals and revenue

Custom goals

Goal tracking counts actions such as signups, demo requests or pricing clicks. Goals are often called custom events or conversions; send one with HTML or JavaScript, then add it in the dashboard.

#Custom event tracking

<button data-goal="initiate_checkout" data-goal-plan="pro">Buy Pro</button>

window.stickybeak("signup", { plan: "pro" });

<button onClick={() => window.stickybeak?.("signup", { plan: "pro" })}>
  Create account
</button>

<script setup>
function trackSignup() {
  window.stickybeak?.("signup", { plan: "pro" });
}
</script>

<template><button @click="trackSignup">Create account</button></template>

<button onclick={() => window.stickybeak?.("signup", { plan: "pro" })}>
  Create account
</button>

<button id="signup">Create account</button>
<script>
  document.querySelector("#signup")?.addEventListener("click", () => {
    window.stickybeak?.("signup", { plan: "pro" });
  });
</script>

<script>window.stickybeak("signup", { plan: "pro" });</script>

With TypeScript, declare window.stickybeak once as an optional function accepting a name and a string, number or boolean property map.

#Add the queue stub

JavaScript calls can run before the deferred tracker loads. Put this above it; it queues up to 100 early calls and prevents errors if tracking is blocked. HTML-only goals do not require it.

<script>window.stickybeak = window.stickybeak || function () { (window.stickybeak.q = window.stickybeak.q || []).push(arguments); };</script>
<script defer data-site="YOUR_SITE_ID" data-domain="example.com" src="https://app.usestickybeak.com/_cfw/s.js"></script>

#Names and properties

Hyphens in HTML property names become underscores. The dashboard groups by goal name, not property, so use separate names when you need separate rows.

#Turn events into goals

1. #Open ⚙ Settings → Goals

   Or click Manage goals → on the Goals card.

2. #Add the match

   Choose a custom event, enter its name and click Add goal. signup* matches signup_free and signup_pro.

For a URL instead, choose a page visit and enter /thank-you or a pattern such as /blog/*. Query strings and trailing slashes are ignored.

#If nothing arrives

• Check the name, then look for a POST to /_cfw/i returning 202.
• localhost, iframes, ignored pages and stickybeak:ignore send nothing. Do Not Track and Global Privacy Control don't stop goals.
• Privacy mode keeps the goal name but discards every property, including revenue.

See Troubleshooting for the full checklist.