Websites and builders

Substack

Substack analytics cannot include Stickybeak because publications do not accept custom JavaScript on any plan. For a lighter alternative to Google Analytics, track outbound Substack clicks and campaign visits on your own site.

#Add the script

There is no supported place to add it. Substack accepts IDs for named services such as Google Analytics and Meta Pixel; embeds are restricted to supported providers, and a custom domain does not change this.

Instead, run Stickybeak on your own site. It records outbound clicks to Substack. Add UTM tags to links back from posts and emails; utm_source=substack groups them under Email. See UTM tags. For analytics on the publication itself, use a platform that accepts scripts, such as Ghost or beehiiv.