Websites and builders

Google Tag Manager

Google Tag Manager analytics with Stickybeak tracks live visitors and goals from your existing container in about 10 minutes. It is a lighter alternative to Google Analytics through Google Tag Manager, with goals and revenue by channel.

#Add the script

1. #Create a tag

   Go to Tags → New → Tag Configuration → Custom HTML and paste:

   <script
     defer
     data-site="YOUR_SITE_ID"
     data-domain="example.com"
     src="https://app.usestickybeak.com/_cfw/s.js"
   ></script>

2. #Choose a trigger

   Set Triggering → Initialization - All Pages. All Pages also works but fires later.

3. #Publish

   Use Preview with Tag Assistant, then choose Submit → Publish and Create Version → Publish.

#Check it's working

The tag reaches visitors only after publishing. The wizard may miss GTM-injected tags, so verify First visitor received with Check it's working.

#Track goals

#Google Tag Manager conversion tracking

Create another Custom HTML tag and attach a form, click or dataLayer trigger:

<script>
window.stickybeak = window.stickybeak || function () { (window.stickybeak.q = window.stickybeak.q || []).push(arguments); };
window.stickybeak("newsletter_signup", { form: "footer" });
</script>

The queue makes tag order safe. See Custom goals.

#Track purchases

On your purchase trigger, use GTM variables from your own data layer:

<script>
window.stickybeak = window.stickybeak || function () { (window.stickybeak.q = window.stickybeak.q || []).push(arguments); };
window.stickybeak("purchase", {
  revenue: "{{Order Total}}",
  currency: "{{Currency}}",
  order_id: "{{Order ID}}"
});
</script>

Replace the example variable names with yours. See Revenue.

#Page changes

Do not use a History Change trigger. Stickybeak records pushState and back/forward paths; hash-only changes are not pageviews.

#Consent and privacy

To hold the tag for consent, open Advanced Settings → Consent Settings, require additional consent, and add analytics_storage. See Consent and cookie banners.

#If it isn't working

• Publish the container version after previewing.
• Keep data-site and data-domain on the script element.
• Tag blockers can block GTM and Stickybeak together.

See general troubleshooting.