Websites and builders

BigCommerce

BigCommerce analytics with Stickybeak tracks a Stencil storefront and order revenue in about 10 minutes. It is a lighter alternative to Google Analytics for BigCommerce, with goals and revenue tied to channels.

#Add the script

1. #Create a storefront script

   Open the storefront from Channel Manager, then go to Storefront → Script Manager → Create a Script.

2. #Configure it

   Choose Footer, All pages, Analytics and Script. Name it Stickybeak and paste:

   <script
     defer
     data-site="YOUR_SITE_ID"
     data-domain="example.com"
     src="https://app.usestickybeak.com/_cfw/s.js"
   ></script>

3. #Save

   Save and repeat for each storefront. Changes can take about 20 seconds to appear.

#Check it's working

Wait 20 seconds, then visit the live storefront. Follow Check it's working.

#Track goals

Add /cart.php or /checkout as page-visit goals, or add data-goal to a button in your theme templates. See Custom goals.

#Track purchases

#BigCommerce conversion tracking

Open Settings → Data solutions, connect Affiliate Conversion Tracking, and paste:

<script>
window.stickybeak = window.stickybeak || function () { (window.stickybeak.q = window.stickybeak.q || []).push(arguments); };
window.stickybeak("purchase", {
  revenue: "%%ORDER_AMOUNT%%",
  order_id: "%%ORDER_ID%%"
});
</script>

The amount is dollars and cents. BigCommerce has no currency placeholder here, so Stickybeak uses the site's reporting currency. Test with an order; see Revenue.

#Consent and privacy

BigCommerce's cookie banner holds Analytics scripts until consent. Read Consent and cookie banners before changing the category.

#If it isn't working

• Use Stencil Script Manager and configure every storefront separately.
• Use conversion placeholders only in Affiliate Conversion Tracking.

See general troubleshooting.