Stickybeak Docs Dashboard Get early access

Using the dashboard

Site analytics

Website traffic analytics helps you explore one site's visitors, sources, content, locations and devices. Open its wall card to start.

Flat White Co. 30-day analytics overview and visitor chartFlat White Co. 30-day analytics overview and visitor chart
Markers identify the headline metrics, comparison, chart and controls.
  1. Choose the site to analyse
  2. Visitors currently on this site
  3. Choose the reporting date range
  4. Unique visitors and prior-period change
  5. Bounce rate; lower is an improvement
  6. Filtered bots excluded from every metric
  7. Visitor trend across the selected range

Unique visitors, session duration and bounce rate

MetricDefinition
VisitorsUnique people whose session started in the range
PageviewsPages in those sessions, including SPA route changes
SessionsVisits; 30 minutes without activity starts a new one
Bounce rateSessions with at most one pageview and under 10 seconds
Session timeAverage first-to-last activity, including presence pings
Bots filteredUnique bots, excluded from every other metric

Changes compare the preceding equal period; Today compares with yesterday at the same time. Lower bounce rate is shown as an improvement.

Date ranges

RangeBarsSource
Today, Yesterday15 minutesRaw visits
7 days, 30 daysDaysRaw visits
90 daysDaysDaily rollups
12 months, All timeMonthsDaily rollups

Rollups sum unique visitors per day, keep each day's top 100 breakdown rows and may trail by an hour. Filters work only through 30 days. See Data retention.

Breakdowns

Complete popular-pages breakdownComplete popular-pages breakdown
The full Pages card shows which content people viewed most.
Complete browser and device analytics breakdownComplete browser and device analytics breakdown
The full Devices card separates browsers, operating systems and device types.
PanelTabs
SourcesChannel, Referrer, Source, Medium, Campaign
PagesPage, Entry page, Exit page
LocationsCountry, Region, City
DevicesBrowser, OS, Device
BotsDetected bot and category

Location uses the same ranked-card pattern for countries, regions and cities.

Complete visitor-location breakdownComplete visitor-location breakdown
The full Locations card ranks countries and supports region and city tabs.

Filter the page

Analytics overview filtered to Google Search visitorsAnalytics overview filtered to Google Search visitors
A filter chip narrows the complete dashboard to traffic from Google Search.

Click a row to add a filter chip; combine different lists or remove a chip with ×. A Page filter means the session viewed that page anywhere; Entry page means it began there.

Whole-site panels

Filters do not change Goals, Revenue, Campaigns, Affiliates, Crawlers or Internal links.

The URL stores the range and filters, so you can bookmark or share the view. Today refreshes each minute; Right now remains live.