Someone's on your site
right now.

Stickybeak, live website analytics for people who run more than one site. It shows who is on each site, where they came from and whether they bought anything, live. Visitors are counted even when they run an ad blocker.

Stickybeak

Tuesday, 9:41 pm

Someone in Melbourne just found Flat White Co.

Let's follow them. This is what Stickybeak shows you: not a chart, a person.

  1. They came from a Google search.

    They landed on your pour-over guide. The moment they arrive you see where they came from, the page they're reading and roughly where in the world they are.

  2. Their ad blocker didn't hide them.

    Their browser blocks the usual analytics scripts. Stickybeak runs from Flat White Co.'s own domain, so to the browser it's just part of the site, and they're counted like everyone else.

  3. Friday morning, they're back.

    Your newsletter brought them to the Ethiopia beans. Stickybeak knows it's the same person, so the second visit joins the first instead of counting as someone new.

  4. They bought a hand grinder. $49.

    The sale lands with its whole story. Google found them, the newsletter closed it, and you can credit either one. That's how you learn which channels actually pay.

Everyone on your site, on a globe.

Flip Right now to the globe and every visitor from the last half hour shows up where they are. Click a pin to see who's there, the page they're reading and how they found you.

  • Pink is on your site this minute.
  • Grey was here earlier in the half hour.
  • A number means a few people in the same city.

Places are city-level, worked out from each visitor's network. IP addresses are never stored.

Every site on one wall. Every detail one click away.

One analytics tool for every website you run. The wall keeps them all live, and each one opens up into its sources, pages, places, campaigns and goals. Click any row and the whole dashboard filters to it.

Goals, counted backwards too

Make any page or event a goal. Stickybeak checks it against the visits it already has, so a goal you add today shows the last 30 days straight away.

  1. A page, like /thanks or every /blog/* post. No code.
  2. An event, from one line or a data-goal on a button.
  3. Clicks you get for free: email, phone and outbound links, ready to become goals.
  4. For each goal, who converted, the rate, the revenue and the channels that brought them.
Goalsflatwhite.coffee · out of 4,812 visitors, last 30 days
GoalConvertedConv. rateRevenue
Custom events seen in the last 30 days:

Inside every site

Sources

Where every visitor came from: search, socials, newsletters, ads and other sites. AI assistants like ChatGPT and Claude count as channels of their own.

Revenue

Orders by channel, source, landing page and campaign. Credit the first visit or the last, and open any order to see the visits behind it.

Campaigns

Tag a link and its visitors, orders and revenue line up by campaign, source, medium, content and term.

Affiliates

Give partners a ?ref= link. Their sales are credited for as long as you choose, with the commission you set shown beside them.

Internal links

Which links in your header, footer and nav get clicked, and the orders that followed within 30 days.

Pages and places

Entry and exit pages, country, region and city, browser, OS and device. Click any row and the whole dashboard filters to it.

Annotations

Pin a note on your charts when you launch or ship something, so you can see what it did. Your deploy pipeline can add them through the API.

Fit mode

Press F, or open the wall with ?fit on a spare screen, and every site fits on it at once, updating itself all day.

Let your agents have a stickybeak too.

Connect Claude Code, Codex, Cursor or any agent that speaks MCP. It reads every site's visitors, channels, goals and revenue, finds what's leaking, ships a fix and checks whether it worked.

  1. Connect it once. Add Stickybeak as an MCP server, or hand your agent a read-only API token. One token covers every site in your workspace.
  2. It asks what you'd ask. Which pages lose people, which channels pay, which campaign is worth doubling, where visitors from ChatGPT land.
  3. It ships, then checks. It makes the change, marks the deploy on your chart, and compares the numbers either side of it a couple of weeks later.
Your agentconnected to Stickybeak

Which pages bring people from Google who don't buy?

Stickybeakpages · flatwhite.coffee · from Google · last 30 days
/guides/pour-over1,240 visitors0.2% bought
/guides/cold-brew610 visitors0.3% bought
/beans/ethiopia-guji380 visitors4.1% bought

Your pour-over guide gets the most search traffic, but almost nobody buys from it. People who land on the Ethiopia beans page buy twenty times as often. I'll add a "What you'll need" box to the guide with the hand grinder and those beans.

Opened a pull request and marked the deploy on your chart: Pour-over guide links to gear
Two weeks later

Since the change, 11 purchases started on the pour-over guide, up from 3 the fortnight before. That's $539 from one box.

Set up in about a minute

To add website analytics with Stickybeak, you paste one script tag into your site's head, check the install and mark your sales. The script is under 4 KB compressed and loads with defer, so it never holds up your page.

Paste one tag

Into your site's head, or wherever your builder takes a script. Install guides cover WordPress, Shopify, Webflow, Next.js and the rest.

<script defer
  data-site="a1b2c3"
  data-domain="flatwhite.coffee"
  src=
  "https://app.usestickybeak.com/_cfw/s.js">
</script>

Your site joins the wall

Stickybeak checks the install, and your first visitor turns up within seconds. If a check fails, verify the install.

Mark the sale

One line on your thank-you page, and each order arrives with where it came from. Revenue tracking has the details.

stickybeak("purchase", {
  revenue: 49,
  currency: "AUD",
  order_id: "1042"
})

More on setup: the quick start, the script reference, leaving out your own visits and custom goals.

Step-by-step install guides: WordPress, WooCommerce, Shopify, Webflow, Squarespace, Wix, Framer, Ghost, Next.js, Astro, Nuxt, SvelteKit, React, Hugo, Laravel, Django and Rails.

Robots read your site too

Search engines, AI crawlers and scrapers never count as visitors. Stickybeak labels each one, sorts them by what they're after and shows the pages they fetch. Crawlers that skip JavaScript show up too, for sites on Stickybeak's Cloudflare. Not sure which to let in? Read the guide to AI crawlers.

G'day, I'm Mitch.

I run 21 websites. Checking on them meant 21 tabs, and some of my visitors never showed up at all because their ad blocker ate the script.

So I built the thing I wanted:

  1. Every site on one screen, live, so I can see at a glance what's moving.
  2. Everyone counted, by running from each site's own domain.
  3. Revenue tied to where it came from, so I know what's worth doing.

It watches all of my sites today. Now I'm letting other people have a look.

Cheers,Mitch

Free tools and guides

Small things we made along the way, free to use without signing up.

Tools

The CTR calculator, the conversion rate calculator and the UTM builder. All run in your browser.

Guides

Plain explanations of checking website traffic, UTM parameters, bounce rate, referral traffic, AI crawlers, PII examples, Google Analytics alternatives, what Google Analytics costs, Google Tag Manager vs Google Analytics, SEO and Google Analytics, Adobe Analytics vs Google Analytics, real-time analytics, how to remove Google Analytics, analytics for many sites, direct traffic, who visits your website, unique visitors, Wix analytics, average session duration, bot traffic, Google Analytics and GDPR, new vs returning visitors, organic traffic, Shopify analytics, Squarespace analytics, a traffic drop, Matomo vs Google Analytics, Best website analytics tools, what PostHog costs, privacy-friendly analytics, PostHog alternatives, what Plausible costs and conversion funnel.

About Stickybeak

Who makes it, what it is for, and which Stickybeak this is.

Questions

Anything else, just ask when you sign up.

How do I add Stickybeak to my website?

Add your site in Settings, then paste the script tag before the closing head tag in the template every page shares, and publish. The tag needs your site ID and domain, and it loads with defer. The quick start walks through it, and the install guides show where the tag goes in each builder, framework and backend.

How do I check it's working?

Open your live site and watch the install checks in Settings: the tag is found on your homepage and your first visitor arrives. If you serve the script from your own domain, it also checks that the script loads from there. If one fails, verify the install shows what to look for in your browser's developer tools.

Does my site have to be on Cloudflare?

No. Any site can use the hosted script. Some workspaces can also serve it from their own domain, which ad blockers stop less often; that needs the domain on Stickybeak's Cloudflare account. How the two setups differ.

Will it work with my website builder?

If it lets you add a script tag, yes. There are guides for WordPress, Shopify, Webflow, Squarespace, Next.js and around a hundred more in the install guides. Builders that only take a Google Analytics or Meta Pixel ID can't load it.

Does it use cookies? Do I need a cookie banner?

Three first-party cookies: one for the visitor, one for the session and a session count. No third-party cookies, no fingerprinting, and IP addresses are never stored. Banner rules vary by country. Privacy mode uses no cookies at all and records only the country. See cookie banners.

How do I track revenue?

Send a purchase from your thank-you page with the amount, currency and order ID. There are guides for Stripe, Lemon Squeezy, Paddle, Polar, PayPal and WooCommerce, and other currencies are converted for you. Renewals and refunds aren't recorded yet. Revenue tracking.

How live is live?

Visits arrive within seconds. "On site now" means active in the last minute, and the wall shows the last 30 minutes, moving while you watch, as a chart or on a globe.

How long do you keep my data?

Every visit is kept in full for 32 days, then archived and taken out of the database (with privacy mode it's deleted instead). Daily totals, purchases and each visitor's first visit stay for as long as the site does. Data retention.

Will it slow my site down?

The script is under 4 KB compressed and loads with defer, so it never holds up your page.

Can I leave my own visits out?

Mostly it happens on its own: visits from any network someone in your workspace has signed in to Stickybeak from in the last 30 days are labelled as your team and left out of the numbers. To leave out one browser anywhere, run localStorage.setItem("stickybeak:ignore", "true") in its console. Localhost is never counted.

Go on, have a stickybeak.

Stickybeak is in early access. Leave your email and you'll hear from us when there's a spot.