PostHog alternatives: simpler options for web analytics
The best PostHog alternative depends on which part of PostHog you use. PostHog is a suite (product analytics, session replay, feature flags, experiments, surveys), so this page sorts alternatives by job: Plausible, Fathom, Simple Analytics, Umami and Stickybeak for web analytics, and Mixpanel for product analytics.
TL;DR
- Pick the replacement by the job you actually use PostHog for. If you only read traffic reports, web analytics is the job to replace.
- Web analytics only: Plausible, Fathom, Simple Analytics, Umami and Stickybeak. Product analytics: Mixpanel. Replay, flags and experiments in one suite: PostHog itself, or Mixpanel, which lists all three.
- PostHog lists a free tier of 1M analytics events a month, so a paid alternative has to earn its price.
Stickybeak is live analytics for every site you own, set up with one script tag. It is in early access, with a free plan and paid plans from US$20 a month.
Get early accessWhich PostHog alternative fits which job
People leave PostHog for different reasons: the bill, the number of products to set up, or because they only ever opened the traffic report. Start by naming what you use it for.
| If you use PostHog for | Look at | What you give up |
|---|---|---|
| Traffic, sources and pages on one or more sites | Plausible, Fathom, Simple Analytics, Umami, Stickybeak | It depends on the tool and plan. Plausible lists funnels on its Business plan. Umami lists funnels and retention on every cloud plan and replays on its Business plan. Stickybeak has no replays, flags or experiments |
| Funnels, retention and user-level product analytics | Mixpanel (or stay on PostHog) | Check Mixpanel's plan limits against your event volume |
| Session replay | Mixpanel, or Umami's Business plan | Compare replay limits and prices at your own volume |
| Feature flags and experiments | Mixpanel lists both, and so does PostHog | Stickybeak does not list flags or experiments |
| Revenue by traffic source across several sites | Stickybeak, or Plausible's Business plan for ecommerce revenue attribution | Event-level product analytics |
Prices side by side
Units differ. PostHog, Mixpanel and Umami count events. Plausible and Fathom count pageviews and custom events together. Simple Analytics and Stickybeak count pageviews. A site that sends only pageviews uses roughly the same number under each, but custom events and click tracking add to the count wherever events are billed. Read this table as a starting point and check the vendor's page for your own volume.
| Tool | Free option | First paid step | Read from |
|---|---|---|---|
| PostHog | Free tier: 1M analytics events a month, no card required | Pay as you go, billed per product by usage; rates are in our PostHog pricing guide | posthog.com/pricing, our PostHog pricing guide |
| Plausible | No free plan listed; 30-day trial, no card | Starter $9 a month for up to 10k pageviews, 1 site | plausible.io |
| Fathom | 7-day trial, card required | $15 a month up to 100,000 pageviews; $45 up to 500,000; $60 up to 1,000,000 | usefathom.com/pricing |
| Simple Analytics | Free plan: 5 websites, 30 days of history, badge required | From $20 a month at 100k pageviews; the fee follows your usage | simpleanalytics.com/pricing |
| Umami | Cloud Hobby: 100K events, 1 website; open source can be self-hosted for free | Pro $20 a month, 1 million events included, then $0.00003 per extra event | umami.is/pricing |
| Mixpanel | Free: up to 1M events, 10K session replays, unlimited seats | Growth starts at $0 and lists $100 a month at 1.5M events with annual billing | mixpanel.com/pricing |
| Stickybeak (ours) | Free up to 10k pageviews a month | Solo $20 a month up to 500k pageviews; Team $200 up to 10M | our pricing page |
All figures are in US dollars as listed, and vendors change them. The read-from column links to the page we used.
PostHog alternatives for web analytics
Plausible
Plausible's page describes a lightweight, cookie-free web analytics tool, EU-hosted and open source with a self-hosting option. Plans are priced by monthly pageviews, with Starter at $9 a month for 10k pageviews, and it lists a 30-day trial without a card. Ecommerce revenue attribution and funnels are listed on its Business plan. The limit for a PostHog user: it is a traffic tool, and the page we read does not list session replay or feature flags.
Fathom
Fathom starts at $15 a month for up to 100,000 pageviews and says every plan includes at least 50 sites, so it suits an owner of many small sites, and it says no cookie banners are required. It lists a 7-day trial with a card required. Its tiers climb with pageviews ($45 at 500,000, $60 at 1,000,000).
Simple Analytics
Simple Analytics lists a free plan (5 websites, 30 days of history, a badge required) and a $20 a month plan with full history. It says it uses no cookies and is hosted in the EU. Extra users are $20 a month each on the Self-Serve plan as listed.
Umami
Umami is the nearest to PostHog on openness: it says it is open source and free to self-host, and also sells a cloud service. The cloud Hobby plan is free for 100K events, Pro is $20 a month, and session replays and heatmaps appear on its $200 Business plan. For a developer who wants to own the data, that is a direct trade against self-hosted PostHog.
Stickybeak
Stickybeak is our product. It is live analytics for every site you own on one screen, with revenue tied to the channel, campaign or ?ref= code it came from, and it can run from your own domain so ad blockers are less likely to hide visitors. That needs the domain to be on the Cloudflare account Stickybeak runs on, which only some workspaces have; the rest load the hosted script (see hosted or first-party script). Pricing counts pageviews from real people across all your sites, at one flat price per plan, never by sites or bots. It is in early access. It does not list session recordings, feature flags or experiments, and our free plan stops at 10k pageviews a month. The pricing page has every plan.
The product analytics alternative: Mixpanel
If you use PostHog for funnels and retention on a product with logged-in users, a web analytics tool is a downgrade. Mixpanel's pricing page lists a free plan with up to 1M events a month, 10K session replays, 1K monthly experiment users, 10 active feature flags and unlimited seats. Its Growth plan lists $100 a month at 1.5M events with annual billing and $1,635 a month at 20M. It also lists a startup programme: the first year free for companies founded under 5 years ago with under $8M in funding. Its prices step up by event volume.
Is PostHog itself the right answer?
Sometimes. If you use its funnels, flags or experiments, staying makes sense. Our PostHog pricing guide sets out every allowance and band with a calculator, so you can see whether your bill is the reason to leave.
How to choose
- You open one traffic dashboard: any of the web analytics tools above. Pick on price at your pageviews, hosting location and whether you want to self-host.
- You run many sites: check how each prices sites. Fathom lists 50 sites per plan; Stickybeak prices across all sites together. See analytics for multiple websites.
- You want to own the data: Umami, Plausible or PostHog, each of which says it can be self-hosted.
- You need funnels, replay or flags: Mixpanel or PostHog, Umami (funnels and retention on every cloud plan, replay on Business) or Plausible's Business plan (funnels).
- You are leaving Google Analytics too: see Google Analytics alternatives and best website analytics tools.
Questions
What is the best PostHog alternative?
It depends on the job. For web analytics only, Plausible, Fathom, Simple Analytics, Umami and Stickybeak are simpler tools built for traffic reports. For product analytics, Mixpanel is the closest like-for-like. For replay, feature flags and experiments in one product, PostHog itself offers all three.
Is there a free alternative to PostHog?
Yes. Umami's pages list a free self-hosted open-source version and a free cloud Hobby plan with 100K events a month. Mixpanel lists a free plan with 1M events a month. Simple Analytics lists a free plan with 30 days of history and a badge. Stickybeak has a free plan for up to 10k pageviews a month.
Is there an open-source alternative to PostHog?
Umami and Plausible both say on their sites that they are open source and can be self-hosted. PostHog is open source too. Self-hosting moves the cost to your servers and your time.
What is a simpler alternative to PostHog for a small website?
A web analytics tool with one dashboard of visitors, sources and pages, such as Plausible, Fathom, Simple Analytics, Umami or Stickybeak. They list fewer products than PostHog, which is the point if you only want traffic numbers.
Which PostHog alternative has session replay?
Mixpanel lists session replays on its free plan (10K monthly sessions) and Umami lists them on its Business plan (5,000 included). Stickybeak does not list session replay.
Is PostHog good for simple web analytics?
PostHog has a web analytics product, so it can do the job. It is a multi-product suite (analytics, replay, flags, experiments, surveys), so a site that only wants traffic reports uses one part of it.
How does Stickybeak compare with PostHog on price?
Stickybeak prices by pageviews at one flat price per plan: free up to 10k a month, $20 up to 500k, $200 up to 10M and $2,000 up to 100M. PostHog lists a free tier of 1M analytics events a month, so at low traffic PostHog can cost less. Compare on your own numbers.
Sources: prices and features read on 24 October 2026 from Plausible, Fathom, Simple Analytics, Umami and Mixpanel. PostHog's free allowance was read on 27 October 2026 from PostHog; its per-product rates are in our PostHog pricing guide. Stickybeak facts come from this site's pricing page. Vendors change their plans; if something here is out of date, tell us and we will fix it.