Websites and builders

WooCommerce

WooCommerce analytics with Stickybeak tracks checkout visits and non-failed orders with their total, currency and order number. It is a lighter alternative to Google Analytics for WooCommerce and takes about 10 minutes to set up.

#Add the script

1. #Open the WordPress header

   With WPCode, go to Code Snippets → Header & Footer → Header.

2. #Paste and save

   <script
     defer
     data-site="YOUR_SITE_ID"
     data-domain="example.com"
     src="https://app.usestickybeak.com/_cfw/s.js"
   ></script>

#Check it's working

Clear WordPress caches, then open the live shop in a private window. Confirm the script also appears on an Order received page, then follow Verify your install.

#Track goals

Add data-goal to theme or block markup, or use ⚙ Settings → Goals → a page visit for /cart and /checkout. Do not attach revenue to these steps. See Custom goals.

#Track purchases

#WooCommerce conversion tracking

In WPCode, choose Code Snippets → + Add Snippet → Add Your Custom Code (New Snippet) → PHP Snippet, with Auto Insert → Run Everywhere. Or use your child theme's functions.php:

add_action( 'wp_footer', function () {
	if ( ! function_exists( 'is_order_received_page' ) || ! is_order_received_page() ) return;
	$order = wc_get_order( absint( get_query_var( 'order-received' ) ) );
	$key = isset( $_GET['key'] ) ? wc_clean( wp_unslash( $_GET['key'] ) ) : '';
	if ( ! $order || ! hash_equals( $order->get_order_key(), $key ) || $order->has_status( 'failed' ) ) return;
	$purchase = array(
		'revenue' => (float) $order->get_total(),
		'currency' => $order->get_currency(),
		'order_id' => (string) $order->get_order_number(),
	);
	?><script>
	window.stickybeak = window.stickybeak || function () { (window.stickybeak.q = window.stickybeak.q || []).push(arguments); };
	window.stickybeak('purchase', <?php echo wp_json_encode($purchase); ?>);
	</script><?php
} );

Activate and save, then place a test-mode paid order. The total includes tax and shipping; use get_subtotal() for products only. order_id prevents repeat counts and respects sequential-number plugins. Never send customer details. See Revenue.

#If it isn't working

• Exclude _cfw/s.js from script delay, merging and optimisation.
• Exclude /checkout/* from page caching.
• Test a total above zero in a private browser that is not excluded.
• The code supports classic and block Checkout and Order Confirmation.

See Troubleshooting.