Umami analytics: what it is, cloud vs self-hosted, and what it costs
Umami is open-source web and product analytics. You can run the MIT-licensed software on your own server, or pay for Umami Cloud, which has a free Hobby plan, Pro at $20 a month and Business at $200 a month. Cloud plans count events (pageviews plus custom events), not pageviews alone.
TL;DR
- Umami is open-source web and product analytics, MIT licensed, that you can self-host or use as Umami Cloud.
- Umami Cloud has a free Hobby plan (100K events a month, 1 website), Pro at $20 a month and Business at $200 a month, billed in events, not pageviews.
- Self-hosting needs Node.js and PostgreSQL that you run, update and back up yourself.
- Umami's pages say it works without cookies.flow:
- Choose Cloud or self-host
- Add the tracking script
- Read the dashboard
Stickybeak is live analytics for every site you own, set up with one script tag. It is in early access, with a free plan and paid plans from US$20 a month.
Get early accessWhat Umami analytics is
Umami's homepage calls it "open-source web and product analytics". It counts visitors and pageviews like any web analytics tool, and adds event tracking, funnels, journeys, retention, session replays and heatmaps. The GitHub repository describes it as a "privacy-first web and product analytics platform" under the MIT licence, with about 39.9k stars at the time we looked.
What its own docs list:
- Pageviews, visitors, referrers, locations, devices and real-time activity, plus UTM campaigns, links and pixels.
- Custom events, journeys, session replays, heatmaps, segments, cohorts and retention.
- Goals, funnels and attribution.
- A revenue report that attaches values to events. The homepage says payments sync from Stripe, Paddle, Polar, Dodo Payments, WooCommerce and Lemon Squeezy.
- Boards, teams, shareable statistics, an API and an official MCP server for AI assistants.
Umami Cloud or self-hosted?
Umami's docs offer two routes. Umami Cloud is the managed service: Umami says it handles hosting, updates, backups and scaling. Self-hosting means running "the open-source platform on your own infrastructure". The software is the same project either way.
| Umami Cloud | Self-hosted | |
|---|---|---|
| Licence fee | Free Hobby plan; Pro $20 and Business $200 a month | None (MIT licence) |
| Who runs it | Umami | You |
| What you need | An account and the tracking script | Node.js 20.19 or newer and PostgreSQL 12.14 or newer |
| Updates and backups | Included, per Umami | Yours to do |
| Install options | Sign up | From source, or Docker Compose |
If you self-host, the install guide has you set a DATABASE_URL, build, and start the app, which listens on port 3000 by default. The first build creates an admin account with a default password, and the guide says to change it straight away. For production it suggests a process manager such as PM2. The guide has no section on backups, so plan those yourself. The server's price depends on your provider, so we give no figure.
Umami Cloud pricing
From umami.is/pricing. Monthly billing, in US dollars. The page shows no yearly price and no effective date.
| Plan | Price | Events included | Websites | Data kept | Team members |
|---|---|---|---|---|---|
| Hobby | $0 | 100K a month | 1 | 6 months | Not listed |
| Pro | $20 a month | 1 million, then $0.00003 each | Up to 20 | 2 years | Up to 10 |
| Business | $200 a month | 10 million, then $0.00002 each | Unlimited | 5 years | Unlimited |
| Enterprise | Custom | Custom | Unlimited | Custom | Unlimited |
Pro and Business include a 14-day free trial, and you can cancel at any time with no long-term contract. Hobby lists no extra events, so it is capped at 100K. And usage counts "pageviews plus custom events and stored event properties", with each stored property counting as one event. A site that sends many events or properties will use its allowance faster than its pageview count suggests, so work out your own event volume before you compare Umami with a tool priced by pageviews.
Privacy: what Umami says
Umami's homepage says "No cookies, no consent banner", that it does not collect personal data, and that it does not sell data to advertisers. Its docs say it works "without cookies, cross-site tracking, or the automatic collection of personal data", and add that any distinct ID or event properties you choose to send are your responsibility. These are the vendor's statements. Whether you need a consent banner depends on your own situation and the law where your visitors live, so this is not legal advice. Our privacy-friendly analytics guide compares how the main tools handle it.
Umami beside Plausible and Stickybeak
Price and shape, from each tool's own pages. They count differently (Umami in events, Plausible in pageviews and custom events, Stickybeak in pageviews from real people), so the rows are not a like-for-like price test. Stickybeak is our product.
| Tool | Free option | Paid, as listed | Self-host |
|---|---|---|---|
| Umami | Hobby: 100K events, 1 website | $20 a month (1M events), $200 a month (10M events) | Yes, MIT licence |
| Plausible | No free cloud plan; 30-day trial | From $9 a month at 10k pageviews | Yes, Community Edition (AGPLv3) |
| Stickybeak (ours) | Free up to 10k pageviews a month | $20 a month up to 500k pageviews, $200 up to 10M | No, hosted only |
Umami's free Hobby plan and self-hosting both cost nothing in licence fees, which makes it an easy tool to try. If you want the data on a server you control and you are happy to maintain it, self-hosted Umami is built for that. Stickybeak is a hosted product for people who run several sites: every site on one live wall, revenue tied to the channel it came from, and a script served from your own domain. It has no self-hosted version, and it is in early access. See Plausible pricing explained for the three-way price table in more detail, and Google Analytics alternatives and the best website analytics tools for the wider field.
Questions
What is Umami analytics?
Umami describes itself as open-source web and product analytics. It covers pageviews, visitors, referrers, locations, devices, custom events, funnels, journeys, retention, session replays, heatmaps and revenue. You can use Umami Cloud or run the software yourself.
Is Umami free?
Two ways. The self-hosted software is open source under the MIT licence, so there is no licence fee, but you pay for the server and your time. Umami Cloud also has a Hobby plan at $0 with 100K events a month and 1 website.
How much does Umami Cloud cost?
Umami's pricing page lists Hobby at $0, Pro at $20 a month and Business at $200 a month, plus a custom Enterprise plan. Pro includes 1 million events and Business 10 million. Prices are monthly in US dollars.
Does Umami use cookies?
Umami's homepage says "No cookies, no consent banner" and that it does not collect personal data. Those are the vendor's statements. Whether you need a consent banner depends on your own situation, so check it with someone qualified.
What do I need to self-host Umami?
Umami's install guide lists Node.js 20.19 or newer and PostgreSQL 12.14 or newer. You can install from source or run it with Docker Compose. The first install creates an admin account with a default password that you must change.
Does Umami count events or pageviews?
Umami Cloud's pricing page says usage counts pageviews plus custom events and stored event properties, with each stored property counting as one event. A plan's event allowance is therefore not the same number as a pageview allowance.
Umami or Plausible: which should I pick?
Both are privacy-focused and both can be self-hosted. Umami is MIT licensed and its cloud plans are priced by events; Plausible counts pageviews plus custom events, and Umami also counts stored event properties. Compare your own traffic against each pricing page before you choose.
How is Stickybeak different from Umami?
Stickybeak is a hosted product for owners of several sites: one live wall of every site, revenue tied to the channel it came from, and a script served from your own domain. It is not self-hosted software and it is in early access.
Sources, checked 6 November 2026: Umami, homepage, pricing, docs and install guide; Umami on GitHub; Plausible, pricing, subscription plans and Community Edition licence. Stickybeak facts come from this site's pricing page. Umami changes its plans; if this page is out of date, tell us and we will fix it.