Fathom Analytics alternatives and pricing: what else to consider
Fathom lists $15 a month for up to 100,000 pageviews on at least 50 sites, a 7-day trial with a card and no free plan. Plausible starts at $9 a month for one small site. Simple Analytics and Stickybeak offer free plans; Stickybeak puts your sites together on one live screen.
TL;DR
- Fathom lists seven days free with a card, then $15 a month for up to 100,000 pageviews on at least 50 sites, rising to $60 at 1,000,000. It lists no free plan.
- Stay with Fathom if it answers your questions and costs less at your monthly traffic level. Look elsewhere if you want a free plan, a different price curve, one live screen across your sites, or revenue by channel.
Stickybeak is live analytics for every site you own, set up with one script tag. It is in early access, with a free plan and paid plans from US$20 a month.
Get early accessWhat Fathom costs
Fathom's pricing page sells one product in tiers set by monthly pageviews, and every tier includes at least 50 sites (bigger tiers include more). Prices are in US dollars. The page lists a yearly option described as 2 months free; the figures below are the monthly prices. Fathom's page says custom events use the same allowance as pageviews, so the Fathom column assumes no custom events; if you track many, you may need a higher tier.
| Monthly pageviews | Fathom, per month | Stickybeak (ours), per month |
|---|---|---|
| Up to 10k | $15 (smallest tier is 100,000) | Free |
| Up to 100,000 | $15 | $20 (Solo) |
| Up to 200,000 | $25 | $20 (Solo) |
| Up to 500,000 | $45 | $20 (Solo) |
| Up to 1,000,000 | $60 | $200 (Team, up to 10M) |
| Up to 2,000,000 | $100 | $200 (Team) |
| Up to 5,000,000 | $140 | $200 (Team) |
| Up to 10,000,000 | $200 | $200 (Team) |
| Up to 25,000,000 | $470 | $2,000 (Agency, up to 100M) |
Fathom's other tiers are $380 at 20M and $290 at 15M; above 25M it is custom. Extra sites come in packs of 50 for $10 a month or $100 a year, up to 15 packs from billing settings. On Fathom's page every plan includes event and revenue tracking, UTM campaign tracking, saved views and shared dashboards, automatic bot filtering, an analytics API, unlimited email reports and exports, and email support. It says no cookie banners are required.
The numbers show where each is cheaper. Under 10k pageviews Stickybeak is free. Fathom is cheaper at 100,000 ($15 against $20), Stickybeak from 200k to 500k ($20 against $25 to $45). From 1M to 5M Fathom is cheaper (at 1M, $60 against $200), at 10M both are $200, and above 10M Fathom is cheaper again. Stickybeak's plans are wide flat bands (Solo covers up to 500k pageviews and 2 people), which is why the gap swings.
Fathom Analytics pricing: trial, billing and overages
- Trial: 7 days free, card required. Fathom says your card is not charged until the trial ends and it emails you before billing starts.
- Free plan: none listed.
- Cancelling: from your account settings at any time, with no contracts.
- Going over your tier: Fathom says it never turns analytics off for occasional spikes. If you stay well over, it emails you about a larger plan and you decide whether to upgrade or cancel; after reminders and extra time it pauses dashboard and API access, and keeps collecting data throughout.
- Going down a tier: if you've been under your tier for two consecutive months you can downgrade from billing settings.
Who should stay with Fathom
Stay if you want a hosted tool that shows visitors, sources and pages on one screen, you run a handful or dozens of small sites, and you don't need a free plan. At least 50 sites in the $15 plan is a lot of room, and the price steps up gently: $60 at a million pageviews is a fair number to set beside any alternative here. If your traffic is above 500k pageviews a month, Fathom's listed prices are at or below Stickybeak's. Nothing in this page is a reason to move if Fathom already answers the questions you ask each week.
Who should look at an alternative
| If you want | Look at | Why, from the vendors' own pages |
|---|---|---|
| A free plan | Simple Analytics, Stickybeak | Simple Analytics lists a free plan for 5 websites with 30 days of history. Stickybeak is free up to 10k pageviews a month. Fathom lists none. |
| A lower starting price on one small site | Plausible | Plausible lists Starter at $9 a month for up to 10k pageviews, 1 site, with a 30-day trial and no card. |
| Several sites on one live screen | Stickybeak | Every site you own on one wall, updating live, with a full-screen view for a TV or kiosk browser. |
Revenue by channel, campaign or ?ref= code | Stickybeak (Solo and up), or Plausible's Business plan for ecommerce revenue attribution | Fathom lists event and revenue tracking on every plan, so check whether it already does what you need before moving. |
| Visitors ad blockers hide | Stickybeak | Where first-party serving is available (only workspaces whose domains are on the Cloudflare account Stickybeak runs on), the script and events stay on your own domain with nothing named "analytics" or "track" in the addresses. Other sites load the script from Stickybeak, which blockers spot more easily. See hosted or first-party script. |
Fathom alternatives side by side
Prices in US dollars. Plausible's tiers above 10k pageviews are in our Plausible pricing guide.
| Tool | Free option | First paid step | Sites | Read from |
|---|---|---|---|---|
| Fathom | 7-day trial, card required; no free plan | $15 a month up to 100,000 pageviews | At least 50 on every plan; packs of 50 are $10 a month | usefathom.com/pricing |
| Plausible | 30-day trial, no card | Starter $9 a month at 10k pageviews; Growth $14 and Business $19 at the same tier | 1 on Starter, 3 on Growth, 10 on Business | plausible.io |
| Simple Analytics | Free plan: 5 websites, 1 user, 30 days of history, fair-use pageviews, badge required; 14-day trial, no card | $20 a month at 100k pageviews, set by a slider; extra users +$20 a month each | Paid site limit not stated on the pricing page | simpleanalytics.com/pricing |
| Stickybeak (ours) | Free up to 10k pageviews a month; 30 days free on paid plans with no card | Solo $20 a month up to 500k pageviews, 2 people | All your sites count together; pricing is never by site | our pricing page |
Fathom, Plausible and Simple Analytics all offer 2 months free on yearly billing.
The alternatives, one by one
Plausible
Plausible is the nearest like-for-like: a hosted, simple dashboard priced by pageviews. Its Starter plan is $9 a month for up to 10k pageviews and one site, below Fathom's entry price but with a smaller tier: Fathom's $15 covers 100,000 pageviews. Funnels, ecommerce revenue attribution and the Stats API are listed on Business. See Plausible pricing for every tier.
Simple Analytics
Simple Analytics lists a free plan (with a badge on your site) and a paid plan from $20 a month, priced by a pageview slider. Its page says it uses no cookies and needs no consent banner, and data is stored in the EU. It is the one to check first if cost at low traffic is why you're leaving Fathom.
Stickybeak
Stickybeak is our product, so weigh this section accordingly. It is live analytics for every site you own: all sites on one wall with a per-minute chart and top countries, revenue by channel, campaign and ?ref= code, and each order keeps its trail (entry page, referrer, UTM tags, pages read before buying). Pricing counts pageviews from real people across all your sites at one flat price per plan: free up to 10k, Solo $20 up to 500k, Team $200 up to 10M, Agency $2,000 up to 100M. It is in early access. The pricing page lists Stripe, Lemon Squeezy and Polar connections as on the way, so revenue is not yet read from those. Setup is one script tag; see analytics for multiple websites.
Switching from Fathom: Stickybeak's pricing page gives three months free to people moving from Fathom, Plausible, DataFast or Simple Analytics. Send your last invoice.
Looking wider than Fathom? See Google Analytics alternatives and best website analytics tools.
How to switch
- Keep Fathom running while you test. Add the new tool's script to one site first.
- Run both for a week or two and compare visitors, sources and top pages. Counting rules differ, so expect small gaps and look at trends.
- Export what you want to keep from Fathom: its page lists unlimited email reports and exports.
- Move the remaining sites and remove the Fathom script.
- Cancel Fathom from your account settings.
Questions
How much does Fathom Analytics cost?
Fathom's pricing page lists $15 a month for up to 100,000 pageviews, $25 for 200,000, $45 for 500,000, $60 for 1,000,000, $100 for 2,000,000 and $140 for 5,000,000, rising to $470 for 25,000,000. Every plan includes at least 50 sites. Prices are in US dollars.
Does Fathom have a free plan?
No free plan is listed. Fathom lists a 7-day free trial with a card required, and says you can cancel any time from your account settings.
What is the best alternative to Fathom Analytics?
It depends on what you want. Plausible and Simple Analytics are the closest hosted, simple tools. Simple Analytics lists a free plan. Stickybeak suits owners of several sites who want one live screen and revenue by channel.
Is there a free alternative to Fathom?
Yes. Simple Analytics lists a free plan for 5 websites with 30 days of history (a badge is required), and Stickybeak is free up to 10k pageviews a month. Fathom lists no free plan.
Is Fathom cheaper than Plausible?
It depends on traffic. Plausible lists Starter at $9 a month for up to 10k pageviews, below Fathom's $15 entry price, and Fathom's entry tier covers 100,000. Compare both at your own pageviews; our Plausible pricing guide has Plausible's full table.
Can I switch from Fathom to Stickybeak?
Yes. Stickybeak's pricing page offers three months free to people switching from Fathom, Plausible, DataFast or Simple Analytics: send your last invoice. Stickybeak is in early access.
What happens if I go over my Fathom pageview limit?
Fathom's pricing page says it never turns analytics off for occasional spikes. If you stay well over your limit, it emails you about a larger plan and you decide whether to upgrade or cancel. After reminders and extra time it pauses dashboard and API access, and keeps collecting data throughout.
Sources, all read on 7 November 2026: Fathom pricing, Plausible pricing and Simple Analytics pricing. Stickybeak facts come from this site's pricing page. Vendors change their plans; if something here is out of date, tell us and we will fix it.